VIKTORIA LOUISE creates beautifully crafted pieces for the well-travelled woman. The label is based in Vienna but serves the whole world and defines its DNA through carefully selected materials, colors and shapes that are suitable for all women and occasions. The brand's mission is to embody a versatile and luxurious wardrobe that can follow you everywhere and forever.

Behind VIKTORIA LOUISE is Vicky Heiler, the founder of one of Austria's best-known personal lifestyle blogs, Bikinis & Passports, who has turned her passion and personal hobby into a full-time job. With VIKTORIA LOUISE she realized another dream: to create her own fashion brand.

The professional blogger and social media consultant was born in Stuttgart, grew up in Southern California and finished school in the Austrian Alps before moving to Vienna to study communications with a focus on PR and advertising. With traveling being one of her greatest passions and part of her job, her dream was to create the ultimate wardrobe basics for the well-travelled woman, whether she's packing for the next GETAWAY or dressing for everyday life.

VIKTORIA LOUISE reflects Vicky's personal style, defined by a mix of timeless basics and trend-inspired pieces. Her signature lies in the carefree flair for the finest materials, timeless fashion and simplicity. With attention to detail, each piece is made from selected high-quality fabrics and promises to always be on trend. The brand is inspired by an eternal holiday mood, offering effortless femininity through timeless fashion.